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Google de-emphasizes Google Plus: what marketers need to do right now
This week, Vic Gundotra, the Senior Vice President, Social at Google resigned. Further reports revealed that his resignation wasn’t an isolated incident: Google is reportedly breaking up the entire...
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Why Writers Should be on Twitter and How to Get There
If you are a writer and you aren’t on Twitter, you’re missing the party.I’m not alone in this belief. Check it out. Google any living, still writing, published author you know and I dare you to find...
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3 ways you can humanize your company’s social media marketing
Since social media is all about being social and building relationships, humanizing it should be at the basis of your entire marketing strategy. Unfortunately, a business name (a brand) can never be...
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How to fix “Briefly unavailable for scheduled maintenance.” screen on...
If you’ve never had to ponder doomsday scenarios for your website when the message “Briefly unavailable for scheduled maintenance. Check back in a minute.” shows up on the screen where your...
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How to approach the creative process for engaging social media marketing content
Marketers and businesses doing social media know the importance of engagement if they wish to keep their community growing and if they want to make an impact. In fact, there is a lot of information...
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Breaking away from the social media marketing norm to make an impact
Businesses that understand the multifaceted benefits of social media for marketing and branding are always looking for different ways to make an impact. A strategy is always built with a solid...
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A statistical case for purging fake Facebook followers
Social Media Examiner ran an interesting piece last week discussing how to spot fake Facebook fans (on a Page) and how to purge them from your Pages. It had some really great tips, including how to...
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A case for deleting fake Twitter connections
Yesterday I wrote a piece examining the reasons for and against deleting Facebook Fans from your Page. At the end of the piece, I conclude that most businesses probably don’t need to spend additional...
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WordPress plugins to decrease image size and increase site speed
If you’re like me, you check your site speed using Google’s PageSpeed Insights or Pingdom’s Website Speed Test and cringe.You might see something along the lines of these:Optimize the following images...
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How to get more Twitter followers
I know what you’re thinking: another article about how to get more Twitter followers. Sigh. What I hope differentiates this piece from others you might have read is its pragmatism. No touchy-feely...
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How to add spell-check to your self-hosted WordPress site (without JetPack)
My name is Jim and I am a horrible writer. (If you’re playing at home, this is where you respond “Hi, Jim” to the screen)As survival tools go, spell check is a necessity for me. I am constantly awed by...
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Important social media marketing considerations as the times change
With social media marketing becoming a more integral part of a company’s marketing strategy one can predict that it will acquire some attributes of traditional marketing. What does this mean for...
View ArticleHow customer experience (CX) mapping helps to revitalize your marketing...
Experience mapping is mapping the experiences that customers encounter while interacting with any of the company’s touch points.The post How customer experience (CX) mapping helps to revitalize your...
View ArticleThe one productivity app that you should be using right now
Productivity app IQTell merges all of your email accounts and calendars with Evernote and GTD-specific features in the cloud.The post The one productivity app that you should be using right now...
View ArticleThe challenges to formulating a marketing strategy that makes an impact
If marketers want to make an impact they must keep the human component in front of their efforts.
View ArticleGoogle de-emphasizes Google Plus: what marketers need to do right now
In response to changes with Google Plus, there is one important thing that every marketer, business and Google Plus user needs to do right now: chill out.
View ArticleWhy Writers Should be on Twitter and How to Get There
Twitter is a valuable place for writers to spend time.
View Article3 ways you can humanize your company’s social media marketing
Connecting with individuals is profoundly emotional. Here are some considerations to "humanize" your social media presence.
View ArticleHow to fix “Briefly unavailable for scheduled maintenance.” screen on...
What to do when your self-hosted WordPress site displays "Briefly unavailable for scheduled maintenance. Check back in a minute."
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